Online Fundraising: Easier Than You Think

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What does your organization need? What will you do once you get it? Think of this part as an unofficial grant application, and the grantor is, collectively, your supporters.

Be realistic, but ambitious. Make sure there's room for matching funds and small contributions. Don't be afraid to ask for big numbers if you can demonstrate the need!

Nope, you don't need a pro designer; I can help with that too! A campaign logo lends legitimacy to every post and graphic. Don't forget the hashtag! 

Every. Penny. Counts. Don't undervalue the 10- and 20-dollar gifts; instead, show their impact! For example, "$10 will feed three shelter cats for five days." That means something!

Start early and stick to a campaign schedule. If there's time, ramp up anticipation and do a campaign launch. Make sure your board and stakeholder A-team know what's coming, and get to work on matching funds!

Celebrate every donation; thank every donor. Remind supporters of any matching funds, incentives, prizes, or deadlines. Stick to a post-campaign communications plan to ensure everyone feels engaged and appreciated.